Project Page

Honest

The brief. A Wayne, PA flagship for a growing modern-Indian vegetarian brand looking to step into a premium register without losing warmth. Mint banquettes, blue-tile arches, brass detailing — modernist Indian without the cliché.

Client

Honest

Industries

Hospitality & Restaurant

Services

Brand Identity, Interior Design, Space Planning

Location

Wayne, Pennsylvania, USA

WAYNE, PA

2026

CONCEPT

DESIGN

PRODUCTION

EXECUTION

Challenge

As the flagship location for a growing restaurant brand, the project required a fresh identity that could support future expansion while remaining true to the brand’s roots. The challenge was to create a premium dining experience without losing the warmth and accessibility that customers associate with Honest.

The space needed to accommodate high customer volumes, maintain operational efficiency, and provide a distinctive visual experience that would stand out in a competitive hospitality market.

Solution

Our design approach focused on creating a contemporary interpretation of Indian hospitality. Repeating architectural arches, handcrafted textures, mint-toned upholstery, warm brass accents, and natural materials were used to establish a refined yet approachable atmosphere.

The layout was carefully planned to maximize seating capacity while maintaining openness and comfort. Layered lighting, custom furnishings, and subtle branding elements were integrated throughout the interior, creating a cohesive environment that enhances both customer experience and operational flow.

Client's
feedback

Studio Swank helped us reimagine Honest with a fresh, modern identity while staying true to our roots. Their team understood our brand, our customers, and our vision for growth. The result is a vibrant, welcoming space that not only looks beautiful but also enhances the overall dining experience. We’ve received countless compliments from guests, and the new design has become a key part of our brand story.

Honest Restaurant Team
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