Ugly Chicken
The brief. A QSR-fried-chicken concept scaling across multiple US locations. The room had to read playful, brand-forward, and Instagrammable while honouring tight QSR economics — fast service flow, durable materials, brand colour everywhere.
Client
Ugly Chicken
Industries
Quick Service Restaurant (QSR)
Services
Brand Development, Interior Design, Prototype Development, Execution
Location
United States
MULTI-UNIT
USA
2024–25
CONCEPT
DESIGN
PRODUCTION
EXECUTION
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Challenge
As a rapidly expanding QSR brand, Ugly Chicken required a highly repeatable design system that could be implemented across multiple locations without compromising brand consistency. The challenge was balancing bold visual storytelling with operational practicality, ensuring the environment remained durable, easy to maintain, and cost-effective.
The space needed to attract attention, drive social sharing, and create a memorable customer experience while supporting fast service and high daily traffic volumes.
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Solution
Studio Swank created a vibrant, brand-driven environment that transforms the restaurant itself into a marketing tool. A bold palette, graphic storytelling, custom brand moments, illuminated signage, and playful visual elements were integrated throughout the customer journey.
Durable materials, efficient service layouts, and modular design components were selected to ensure long-term performance and consistency across future locations. The result is an energetic and highly recognizable environment that captures the spirit of the brand while remaining operationally efficient.
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Client's
feedback
Studio Swank completely understood the bold personality behind Ugly Chicken. They created a space that feels memorable, energetic, and true to our brand while keeping functionality and customer experience at the forefront. The final design gave us a strong visual identity that stands out and leaves a lasting impression on our customers.
Ugly Chicken Team
Client