Papparoti USA
The brief. Papparoti is a global coffee-and-bun chain entering the US market. Studio Swank built the US prototype store from brand kit through FF&E supply — a template every subsequent unit is built from.
Client
Papparoti USA
Industries
Hospitality & Café
Services
Brand Identity, Interior Design, Prototype Development, FF&E Supply
Location
United States
MULTI-UNIT
USA
2025–26
CONCEPT
BRAND
PRODUCTION
FF&E
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Challenge
Entering a new market required more than simply replicating an existing café format. The challenge was to create a US-specific prototype that respected Papparoti’s global identity while adapting to American customer expectations, operational workflows, and scalability requirements.
The space had to feel warm, inviting, and premium while supporting high customer turnover, efficient service, and a repeatable design system for future locations.
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Solution
Studio Swank developed a comprehensive rollout strategy beginning with the flagship prototype store. The design centered around warm oak finishes, soft plaster textures, brass detailing, and expansive arched windows that flood the café with natural light.
Custom seating, layered lighting, and carefully selected materials created a sophisticated yet comfortable atmosphere that encourages customers to linger and return. The brand identity, typography, signage, and FF&E package were designed as a cohesive system, allowing future units to maintain consistency while adapting to different locations.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.
Lea Tomato
Senior designer at The Way